Website Marketing Series:
Part 3: Keyword Search Terms Your Visitors Are Actually Using [You Are Here]
Discover the exact keyword search terms your visitors are using to find your content and then target them! Use these keyword search tools.
This is part 3 of a 6-part series on website marketing by increasing traffic to your website by ensuring search engines know what your website is about.
It’s vital that you know what keywords your users are likely to use when trying to find your website.
Today’s tool will help you look at many of the variations that your site visitors are likely to use.
Since people are unique, they use different phrases to find the same thing.
Google captures these variations and helps you by suggesting common phrases.
Everyday people are typing in variations of a keyword, and it shows you those when you start typing a phrase into Google.
Using Google Suggest For Keyword Search Suggestions
Well I could have chosen a standard keyword and then shown you some Google suggestions but instead I wanted to add a few funny ones I’ve recently come across.
This 101 Photo Manipulation examples will leave you bratless! You will not believe your eyes! Check them!
This just reminds us that there are many crazy and funny people out there and that Google isn’t perfect.
ALTHOUGH, for most of the keyword suggestions, it’s pretty spot on!
So please don’t take these too seriously, they’re here to make you smile and show you what I’m talking about!
I’ve only met lovely Chinese people. How strange!
Really, people want to tape their hands together?
I did not realise a banana is a herb! Actually it turns out it’s both a fruit and a herb. Interesting! I feel like there are quite a few people secretly using Google to win trivial pursuit quizzes!
Why is my goldfish upside down? Why is my girlfriend so moody? I wonder what answers/results Google offers for those!
I’m sure peanut butter is not toxic, unless you have a nut allergy!
It seems that 7X more people want to learn how to tie a tie than lose weight!
It looks like lots of people are turning to Google to find the meaning of life with questions like ‘Why am I here?” We all know the answer thanks to the Hitchhikers Guide To The Galaxy by Douglas Adams, “the answer to the ultimate question of life, the universe and everything is 42.“
Introducing Ubersuggest For Keyword Search
Ubersuggest is a free online keyword suggestion tool that uses Google Suggest (and other suggest services) to generate a list of related keywords.
You simply enter a keyword phrase.
Then, the tool adds a letter or digit in front of your phrase and displays the corresponding suggestions.
What Does This Practically Mean For You?
Knowing the phrases that your visitors are using is important when deciding on what subjects to write.
It’s also important to use some of these phrases in your website text. We do not advocate stuffing your text with the phrases but they do need to occasionally appear in the text to assist the search engines.
Everything so far is great but do you know the exact phrases to use with search term analysis? Don’t worry we are here to help you!
Are You Getting as Many Leads From Your Website as You Should?
- Quickly see where you can improve your website with some quick fixes!
- We use it to grow your website by 200%. Its easy to use and simple to understand.
- Download our free actionable 25 Quick Wins For Your Website Checklist.
Your Keyword Search Next Step
Think of the 5 most common keyword searches that you would like to rank your website for and insert them into the keyword search tool and have a look at the variations that people are using.
Then ensure that you have covered these subjects in your website content!
For a far more in-depth keyword analysis including keyword search volumes, have a look at our ‘Search Term Analysis‘ app (available to all clients).
What’s Socially Trending In Your Industry?
I’m sure you’ve heard about social media. It’s not really that new, but it’s growing in strength and is something you need to keep abreast of.
I want to look at 3 tools today that can assist you in finding amazing content that is trending as well as being able to see how ‘viral’ or, not, your website content is.
I’m so excited to see how you use this as it’s just so powerful! Before you even start producing any content you should check to see how your audience is likely to react to it!
Imaging knowing exactly what your audience would like and then giving it to them?
I’m so excited to share this next section with you.
We normally charge for this, but if you’re willing to give up a Tweet or a Share, you can view it.
As the social web develops, it becomes more important to leverage it in your daily SEO activities.
These are some of the free SEO tools that we use to help quantify social signals, discover popular social content, and identify influential social participants.
Shared Count is a free online service that presents the most popular social metrics for a given URL.
Currently, this list of social metrics is derived from Facebook (likes, shares, and comments), Twitter (tweets), Google+ (+1s), Digg (diggs), Pinterest (pins), LinkedIn (shares), Delicious (bookmarks), and StumbleUpon (stumbles).
SocialMention is a free social media keyword search engine that aggregates user generated content from 100+ social media sources, including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google.
You simply search for a topic, and the search engine will return the most recent results from the social Web, along with descriptive statistics for those results (e.g., sentiment breakdown, top keywords, top users, etc.).
Just pop in your URL and see what’s trending!
Follower Wonk is a Twitter analysis tool that uses the freemium model. The tool is great for identifying influencers, building out personas, or finding outreach targets for guest posts.
As a free user, you are able to accomplish three core tasks:
- Keyword search Twitter bios for specific keywords
- Compare the social graphs of up to three accounts, and
- Analyze the social graph characteristics of a single account (e.g., influence of the account, influence of the account’s followings, etc.).
At it’s core, Followerwonk helps you explore and grow your social graph.
- Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?
- Find and connect with new influencers in your niche.
- Use super-actionable visualizations to compare your social graph to others.
- Easily share your reports with the world.
Download Your Website Quick Wins Checklist
- Quickly see where you can improve your website with some quick fixes!
- We use it to grow websites by 200%. Easy to use & simple to understand.
- Download your free & actionable '25 Quick Wins For Your Website'.
It’s time you take check of your social impact on the web. Take your website and put it into these three tools and take some good notes! Or if you’re looking for inspiration for some viral content, run a keyword search with these tools to give you the edge!
Then it’s time for you to get social!
If you need a little help or would like us to assist you with social media, have a look at our ‘Social Media Services‘ (available for all clients).
You’ve just finished part 3, please click on the link below to view the next article in the website series!
We’d love to help you identify any areas of your website that you can improve upon. Please look at the ‘Lab41 Website SEO Audit‘ which has a special running at the moment.